Digital PR is a dynamic new discipline that can be used by hotels to gain a competitive edge, build trust amongst future guests, and build an online presence. A recent article in TNMT, claims "social media is the holy grail of post-COVID travel distribution," citing stats:
Social media content makes people dream about their next trip, as they can easily collect ideas for a future adventure. In fact, 87% of millennials said they use social media for travel inspiration. This inspiration is often collected on smartphones in idle moments, like during commuting (69%), or while eating (56%), as determined in a study from Google and Ipsos.
But social media acts as more than a source of inspiration. People are increasingly basing their actual travel booking decisions on social media content. 52% of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family, or peers on social media—up from 43% in 2017.
More specifically, accommodation choices, in particular, are often made based on social media content. According to a Booking.com report, more than half of respondents are triggered, and to some extent even pressured, to find new, exotic accommodation options that none of their friends have experienced before.
Needless to say, controlling these narratives through "digital PR" now sits at the intersection of traditional public relations, content marketing, SEO, and social media, and you can learn more about this on Wednesday, March 16, 2022, at 2 pm GMT.
In a digital world, we need to stop thinking in siloes – PR, content marketing and SEO are no longer separate disciplines. And Digital PR is where they converge.
Traditional PR exists to boost brand awareness through creative storytelling and SEO exists to make your brand more findable on Google. Digital PR combines the best of traditional PR and SEO. It builds trust, expertise, and authority between hotels and new guests. Google’s Search Advocate John Mueller even went as far to say in a Twitter discussion that Digital PR is now often more important than Technical SEO. Moreover, Digital PR is more measurable, something that PR Agencies and hoteliers alike have grappled with for a long time.
The one-hour free webinar session, hosted by MD and Founder of Lemongrass Marketing, Mirjam Peternek-McCartney, will demystify the term “Digital PR” and provide a helpful guide on how hotels can leverage it for brand awareness and offer tactics to apply to your overall marketing strategy.
Sign up for the webinar: Lemongrass Marketing Webinar: The Meteoric Rise of Digital Travel PR