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Herstory: in-depth interviews with women at all stages of their hospitality careers where we share what drew them in, their challenges, successes, and a quickfire on fun personal interests. These articles will inspire you!


Joanna Flint on Bare Luxury and Why Time Is What Matters Most
Joanna Flint, Chief Commercial Officer of Soneva, on career risks, female champions, AI in hospitality and why time is the ultimate luxury.
Aug 159 min read


Anna Bjurstam: "You Can Have Perfect Biomarkers and Still Be Deeply Unhappy"
Anna Bjurstam built wellness at Six Senses and Raison d'Etre. She talks longevity, sleep, pleasure over punishment, and health advice for women.
Aug 67 min read


How a Trip to Costa Rica Led Anastacia Dadashpour to Own a Hotel There
A 2020 vacation to Costa Rica changed everything for Anastacia Dadashpour. Now she owns Sunshine Sanctuary, a nine-room jungle lodge in Montezuma's Blue Zone.
Aug 13 min read


Trix van der Vleuten: Why Emotion Is Hospitality's Next Competitive Advantage
The Social Hub CMO Trix van der Vleuten shares why emotion is hospitality's competitive advantage, how hotels can improve women's safety and why inclusive leadership starts with people.
Jul 2510 min read


Why Movement Should Feel Joyful: Colette Dong on Building the ness and Bringing Wellness to Luxury Hotels
Colette Dong explains how the ness is bringing wellness to luxury hotels, the future of wellness travel and why movement should feel joyful.
Jul 225 min read


Charlotte Weatherall, General Manager of Corinthia London, on Authentic Leadership and Why Kindness Wins
Corinthia London GM Charlotte Weatherall on her unconventional path to the top, coming out in hospitality, motherhood, and what the industry gets wrong for women.
Jun 308 min read


A Leap of Faith: Hyemin Choi of Studio Whynought
After a decade working on landmark hospitality projects, Hyemin Choi founded Studio Whynought. She shares how motherhood, wellness design and a leap of faith shaped her next chapter.
Jun 297 min read


Nobody Planned This: Three Women Behind Some of Britain and Ireland's Most Singular Hotels
At a Relais & Châteaux showcase, a Tudor castle GM, a Lake District owner, and the new keeper of Kenmare's Park Hotel share why teams come before stars.
Jun 128 min read


Jessica Snavely Never Planned on Marketing. Now She’s Helping Redefine Hospitality.
Mews Global Head of Marketing Jessica Snavely on career pivots, the promotion she didn't get, and what she's teaching her daughters about ambition.
Jun 1110 min read


Deniz Dorbek Spent 25 Years Inside the Biggest Hotel Brands. Then She Walked Away to Build Her Own.
Deniz Dorbek spent 25 years at Hilton, Hyatt and Wyndham before founding Regulus Collective. She talks career moves, motherhood and going out on her own.
May 276 min read
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