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Herstory: in-depth interviews with women at all stages of their hospitality careers where we share what drew them in, their challenges, successes, and a quickfire on fun personal interests. These articles will inspire you!


Margaret Haas Wolf on Brownell, Family Business and the Human Side of AI
Margaret Haas Wolf on joining Brownell’s leadership team, earning her place in the family business, mentorship, luxury travel and the right role for AI.
3 days ago7 min read


She’s the Realist. He’s the Dreamer. Together, They Built a Hotel.
Cathi Lütjens on building Vocabolo Moscatelli with her husband, dividing responsibilities, learning to compromise and making marriage and business work.
5 days ago8 min read


Sara Harper: How to Build a Network That Actually Helps Your Career
Sara Harper of Kohler Hospitality shares how she built a powerful network, learned to ask for help, and found the work that gives her “oxygen.”
Sep 308 min read


Helen McCabe-Young on Why You Don’t Need to Know Everything Before You Raise Your Hand
Helen McCabe-Young on building One&Only, taking career risks at 50, moving into AI and product at Virtuoso, and why women should raise their hands before they feel ready.
Sep 209 min read


Marcolette Anastasi: From Hotel Finance to GM, “If Someone Doesn’t See Your Value, Move On”
Town Hall Hotel GM Marcolette Anastasi shares her unconventional path from finance to leadership, why women should jump before they feel ready, and when to move on.
Sep 116 min read


Five Women Built a Five-Star Hotel. Here’s What It Taught Them.
Five women behind Pan Pacific London share what building a five-star hotel taught them about confidence, culture, belonging and leadership.
Sep 47 min read


Inside the Hassler Roma’s Next Generation With CEO Veruschka Wirth
Hassler Roma CEO Veruschka Wirth on family legacy, leadership, female-led details and taking the iconic Roman hotel into its next chapter.
Aug 287 min read


Joanna Flint on Bare Luxury and Why Time Is What Matters Most
Joanna Flint, Chief Commercial Officer of Soneva, on career risks, female champions, AI in hospitality and why time is the ultimate luxury.
Aug 159 min read


Anna Bjurstam: "You Can Have Perfect Biomarkers and Still Be Deeply Unhappy"
Anna Bjurstam built wellness at Six Senses and Raison d'Etre. She talks longevity, sleep, pleasure over punishment, and health advice for women.
Aug 67 min read


How a Trip to Costa Rica Led Anastacia Dadashpour to Own a Hotel There
A 2020 vacation to Costa Rica changed everything for Anastacia Dadashpour. Now she owns Sunshine Sanctuary, a nine-room jungle lodge in Montezuma's Blue Zone.
Aug 13 min read
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