• Emily Goldfischer

BLLA + TIEWN Conference in LA Celebrated Women and Learning

The Boutique Lifestyle Leaders Association (BLLA) and the Travel Industry Executive Women’s Network (TIEWN) held their annual Women in Travel & Hospitality Conference on July 12th at the SLS Hotel Beverly Hills in Los Angeles, CA. An intimate group of established and up-and-coming leaders filled the space with overflowing knowledge, enthusiasm, and passion for the diverse future of the travel, tourism, and hospitality industries.

Women in Travel & Hospitality Conference
BLLA + TIEWN Women in Travel & Hospitality Conference

Kicking off with a special presentation held in the Private Screening Room of The Aster, a new membership club and hotel opening on August 1st. Jaimi Brooks, Founder of The Well Lived Woman, led a frank discussion on power, wealth, trust, and confidence, which was a precursor to the theme for the following full-day conference. This was followed by an opening cocktail reception on the iconic Rooftop of the amazing Aster. for fun and networking.


Hot Topics for Women in Travel The following full day’s conference was packed with compelling case studies, panels, and fireside chats ranging from topics such as Travel & Hospitality Technology, The Traveler Marketplace for Women, Interior Design Reimagined, The Cheque Book of Financial Confidence, and The Energy of Money.

Visit California’s CEO, Caroline Beteta, showcased the state’s current marketing campaign, which, as always, included Hollywood’s entertainment industry and discussed opportunities for women in tourism with Ariela Kiradjian in a fireside chat.

“If you don’t have a plan, then you’ve planned to fail.” - Angela Setters Bessard, Founder & CEO of Conquer Credit Management

“This very special day included a number of very open and blunt discussions, chats, and very special moments including a group meditation to enhance the theme of Money, Abundance & Manifestation,” stated Frances Kiradjian, Founder & CEO of BLLA and TIEWN. “The participants freely discussed their personal business and life experiences as well as imparting specific knowledge on subjects such as finance, the need to have a personal mentor and consultation, interior designs with women in mind, the importance of technology, and much more.”

Hilda Delgado, Viceroy and Andrea Grigg, JLL
Hilda Delgado, Viceroy and Andrea Grigg, JLL
“If you walk into a room and you are the only woman in the room, you will be the one that is over-prepared.” - Andrea Grigg, Global Head of Asset Management at JLL.
BLLA + TIEWN's Frances and Ariela Kiradjian
BLLA + TIEWN's Frances and Ariela Kiradjian

“It was such a magical experience getting to witness immense transformation in so many women in just one day. We experimented a bit with this conference and added what we thought was relevant content, including manifestation tools, guided visualization meditation, embracing womanhood, energy alchemy, and such. Each woman and man present was so open-minded and open-hearted, I could not have asked for a better group of hospitality and travel industry executives,” stated Ariela Kiradjian, Partner & COO of BLLA and President of TIEWN.


Industry professionals from different walks of life united as a community to share their stories, embrace vulnerability as a strength, and truly tap into what it means to be a female leader within a contemporary age of travel, tourism, and hospitality.


The next TIEWN event plans are already underway and scheduled for March 3rd and 4th, 2023 in Los Angeles. Email info@tiewn.com for more information.