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Meet Elena Biniari, the GM Who Starts Her Day with CrossFit, Ends with Gratitude, and Leads with Heart
- Emily Goldfischer
- Oct 30
- 5 min read
For nearly three decades, Elena Biniari has been part of the heartbeat of Hyatt Regency Thessaloniki. From starting in Sales to now leading the hotel as General Manager, she’s witnessed the evolution of both the city and the industry, all while staying deeply connected to her team and guests. Known for her calm leadership, thoughtful communication, and commitment to personal growth, Elena exemplifies the kind of grounded, purposeful leadership that defines modern hospitality.
I recently had the pleasure of staying at the hotel for several nights and chatting with Elena, whose genuine warmth and thoughtful approach to leadership are reflected in every member of her team. It’s easy to see why the Hyatt Regency Thessaloniki feels so special…the culture she’s cultivated is rooted in care, connection, and authenticity.
You’ve built a remarkable career over nearly three decades in hospitality, much of it right here at Hyatt Regency Thessaloniki. What first drew you into the industry, and what keeps you passionate about it today?
For me, hospitality has always been about human connection. When I was studying Hospitality Management, I did an internship at a travel agency and realized it wasn’t for me. I wanted to be somewhere I could bring people together, connect with them, and shape experiences that create memories. That sense of purpose, creating something meaningful for others, is what still drives me today.
Tell us about your early career path. How did you work your way up?
I started as a waitress during my internship while in university, actually working at the beach bar of a big resort. Then I moved to Front Office, Reservations, and eventually Sales. Even when I was in Sales, I was curious about every department—the kitchen, housekeeping, front desk operations. A hotel is an ecosystem, and to lead it well you need to understand how each part contributes to the guest experience.
You’ve spent most of your career with Hyatt. How has the company supported your professional growth?
Hyatt has a very strong culture of internal development and trust. My leaders and colleagues have always encouraged me to take on challenges, learn from experiences, and grow through them. It was never a solo journey. I’ve always felt part of a community of leaders who exchange ideas, support one another, and share knowledge. You’re never alone at Hyatt…you have the tools, the training, and the people who want to see you succeed.
You’ve led the hotel through some challenging times, including the pandemic. What did that period teach you about leadership?
The pandemic was a test of communication and teamwork. We didn’t have perfect answers, but what mattered most was care, transparency, and presence. Resilience became our collective strength. We stayed connected, supported one another, and moved forward together.
You’ve also kept the full five-star experience thriving in a non-traditional location near the airport. What makes it work?
Design and décor can be found anywhere, but people make the difference. The care we show for each other and for our guests is what defines us. Our location also helps in unexpected ways, the hotel’s natural surroundings and sense of space became a real advantage during the pandemic and remain part of our charm today.
As a mother of two sons, one now following in your hospitality footsteps, how did you navigate balancing motherhood with a demanding career?
Like most women, I tried to find the perfect balance between home and work, and I realized that doesn’t exist. Some days I was a better mother, others a better professional. What matters is being honest with yourself and your loved ones, and giving yourself grace. I was fortunate to have support from my family, and that made all the difference.
Like most women, I tried to find the perfect balance between home and work, and I realized that doesn’t exist.
What advice would you give to young women hoping to reach leadership roles in hospitality?
Knowledge is key. Understand your guests, your market, and your business. Be curious about every department. Listen actively, lead with empathy, and collaborate. Hospitality is a team effort; departments need to work together seamlessly to create great experiences.
How do you encourage that sense of collaboration among your team?
By prioritizing empathy and allowing room for mistakes. I try to give myself and my team grace. When people see you forgive yourself, they know it’s okay to take risks and to learn. That’s how people grow, and it’s at the heart of Hyatt’s purpose of caring for people so they can be their best.
What trends are you seeing among travelers to Thessaloniki?
Modern travelers are looking for more than just a getaway. They’re seeking meaningful experiences—authentic food, culture, and a sense of well-being. Thessaloniki aligns perfectly with that. It’s a layered, welcoming, creative city with rich history and incredible cuisine. Once people visit, they want to come back to discover more.
You’ve clearly put a lot of thought into the turndown amenities, which were so creative. Each one, even if I didn’t try it, taught me something about the region and sparked my curiosity. What was your inspiration behind them?
We brainstormed together across departments—Guest Relations, Food & Beverage, Marketing—to create something that would connect guests to Greece and to the local region. Each amenity showcases a different aspect of Greek culture, from ouzo and local sweets to handmade items. Even when guests don’t consume them, they often leave with curiosity and appreciation for what they’ve learned about the area. That’s exactly the goal, to inspire discovery and a sense of place.
We talked during my stay about your morning routine, which sounds both disciplined and inspiring. Tell us about it.
My alarm rings at 6:30. I start with meditation, then CrossFit, and then tea, never coffee! I stopped drinking coffee back in 2004 when I was pregnant, and I never went back. About a year ago, I added a gratitude practice at night. It’s changed my mindset completely. I feel less stressed and more grounded, and I notice happiness in small things. It keeps me balanced and grateful.
What inspired you to start meditating?
Actually, it began with Headspace! Hyatt offers it as part of our employee wellness program, and I started doing the weekly sessions. Over time it became part of my daily life. It helps me stay centered and present, especially on busy days.
You mentioned reading a lot—what books or podcasts have influenced your outlook?
I read constantly…books, blogs, newspapers, anything about happiness, leadership, and balance. I believe continuous learning keeps you open-minded and curious.I recently enjoyed “Unreasonable Hospitality” and “The Glucose Goddess,” and I'm currently reading “The Shortest History of the World.”
And when you finally take a break, how do you like to unwind?
Spending time with my family and being outdoors. Our gardens at the hotel are a sanctuary. Nature plays a big role in recharging me, and it’s one of the most underrated parts of our property.
Quickfire with Elena Binari
Morning routine: 6:30 alarm, meditation, CrossFit, tea.
Evening ritual: Gratitude journaling.
Favorite time of year in Thessaloniki: Late spring, when it’s warm but not too hot.
Most underrated part of the hotel: The gardens—they’re a world of their own.
Best advice you’ve ever received: From my mother: whatever you do, do it well.
Leadership lesson you live by: Lead with presence, not pressure.
Dream destination: Kyoto, Japan.
If you weren’t in hospitality, you’d be: A journalist or designer, still creating experiences in another way.
Three words your team would use to describe you: Optimistic, creative, grounded.
Proudest thing about leading Hyatt Regency Thessaloniki: It’s not just a hotel, it’s a place where genuine care shines through in every detail.
Thank you, Elena, for the warm hospitality in Greece and for sharing your career journey and advice.
