As we’ve all “cybernated” – hunkered down in our homes while using our screens to work, workout, shop, learn, entertain, and even date – this past year, influencers are more powerful and important than ever before.
According to a recent report by Hawkins International PR and their sister company Maverick Creative, COVID accelerated the digitization of everyday life for most people, and brought many late adopters into the mix.
Research by McKinsey revealed that in the space of just a few months, the shift to and dependence upon mobile and digital vaulted 5 years forward, in terms of digital adoption.
75% of first-time users of digital channels indicated they would continue to log onto digital channels post-pandemic.
Many new bored-at-home users discovered Instagram and Pinterest for the first time, while consistent social media users migrated to growing channels like TikTok and Clubhouse.
And who is behind most of the new social media people are consuming? Influencers. If you’ve wondered who these influencers are, how they work, and ultimately the impact on consumer buying decisions (specifically for travel) then this webinar is required viewing.
Experts from Hawkins International PR/Maverick Creative discussed these trends and delve deep into influencer marketing. They demystify the word “influencer” and provide some guidance around vetting – what to look for, what to avoid, etc. They review the place of influencers in a PR strategy, how to leverage them for brand awareness, strategically bolster PR campaigns and initiatives, and how to build lasting relationships that can result in lifetime brand ambassadorship.
So, if you want to learn more about micro Influencers, macro Influencers, and even “affluencers” (affluent influencers) watch the video of the webinar here .